My people, make I gist you about wetin Peak Milk don do for Christmas 2025. Dem don wrap their campaign wey dem call “Enjoy Christmas At Its Peak” and e sweet like chin chin!
Dis campaign no be just talk o! E dey plan to ginger consumers make dem enjoy di festive period well well while dem dey chop Peak. Senior Brand Manager, Moronke Adisa-Abayomi, talk say dem wan make every Nigerian sabi say nourishment no be only for body, but e go help dem bond with family for di special season.
Dem set plenty activities, from online plenty exposure to on-ground wahala! You fit hear about dem #Peak12DaysOfChristmas wey dey trend for social media, wey dey reward people every day? Na so dem dey chop social media like nyansh! And dem no stop there – dem also block Lagos with breakfast locations wey dey promote Peak trial. Na true community engagement dem dey do so!
One of di big events happen for Bariga, where dem carry Nollywood actress Wunmi Toriola come boost di visibility. Di event get plenty product sampling, branded gifting, and plenty fun activities. You sabi say Christmas no go complete without plenty joy, abi?
Dem no forget to add some fine display for Christmas Day and Boxing Day. Dem construct one big Christmas tree wey com from Peak Evaporated Milk cans. As people dey gather, e dey serve as focal point where pipo fit play games and win free gifts. Na branding magic wey dem dey show us!
Plus, dem get online storytelling wey dey highlight our Naija family Christmas traditions. Dem dey challenge us to share our Peak moments for social media under di “Peak Christmas Morning” theme, and dem dey give prizes for di best ones! No wonder Brand Manager Boluwatife Ayano talk say dem dey focus on emotional connection. Christmas na time to come together, and na wetin dem dey aim to achieve with dis campaign.
Di whole wahala start from December 1 till December 14, 2025, with di Christmas Day and Boxing Day na di real climax. Dem quickly use dis time to get nobody forget dem Peak Milk during dis festive season when competition dey fierce. Na so dem prepare ground for we consumers go sabi where to locate dem during holiday.
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