HomeNewsNaija Beer Industry Launch 'No Drink, No Drive' Campaign for Yuletide

Naija Beer Industry Launch ‘No Drink, No Drive’ Campaign for Yuletide

Omo, this year baje! The Beer Sectoral Group (BSG) don come together with Federal Road Safety Corps (FRSC) Lagos State to launch their sixth edition of ‘No Drink and Drive’ campaign wey go fit save lives this festive season.

As dem gather for FRSC headquarters, the Lagos State Sector Commander, Kehinde Hamzat, show us serious matter when e talk about road accidents wey don decrease by 13.5 percent for year 2025, compared to 2024. But make we no carry our joy go pipe, because one big accident fit scatter all your statistics like biscuit when rain fall.

Hamzat carry come the gist of one serious crash wey happen for Kara Bridge. Na this kind single accident dey mess up all the koko wey dem dey talk about road safety. “Na why we need everybody cooperation,” he talk sharp.

The campaign, wey dem call ‘Take Responsibility for Your Safety’, sabi say the driver behaviour na the main wahala behind most crashes wey dey happen for our roads. E no go better if we go dey sleep while we drive or dey over-speed like say na race track. Driver fatigue, dangerous driving, and of course, drink and drugs dey cause serious issues.

For Lagos alone, from January 2024 to January 2025, 132 lives don waka meet their maker, with 2,070 people injury in 500 road crashes. Abeg, make we carry our mind well, no dey drive like say you dey inside Formula 1.

FRSC don increase people for the road to gree see wetin dey happen, dey do checks to make sure cars no go spoil for road, and dey carry rally for motor parks to shine eye for drivers. Them don even issue 147,199 driver’s licences this year alone, wey na about 40 percent of the total wey dey happen for Nigeria.

The Lagos office don also set mini-printing factory wey dey produce up to 15,000 driver’s licences daily. Wetin dem dey run for their side no be small!

Abiola Laseinde, wey dey represent BSG, talk say dem dey serious about promoting responsible drinking. She remind us say beer fit bring people together, but make we no forget to drink sabi. No go put your life and other people life for area wey no sweet.

Rotimi Odusola, wey represent Guinness Nigeria, talk say as dem dey drink, na everybody dey under risk – no be only driver. Passengers go dey feel am, and even innocent people wey just dey waka pass.

So, guys, make we use head this season, no let gree sweet beer confuse our brain. Enjoy your drink, but for no condition make you carry your life and others come dey play with road. Safe journey, na your life matter!


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Esther Olayemi
Esther Olayemihttps://nnn.ng/
Esther Olayemi na reporter for NNN. NNN dey publish hot-hot tori for Nigeria and around di world for naija pidgin language so dat every Nigerian go fit follow national news, no mata dia level of school. NNN dey only publish tori wey be true-true, wey get credibility, wey dem fit verify, wey get authority, and wey dem don investigate well-well.
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