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Big thing don land as DAZN don drop $1 billion to grab de rights for dis year’s Club World Cup. Dem plan to stream all 63 matches for free, no be joke o! Starting this Saturday, people fit watch di matches for 15 languages worldwide. How e go be, you fit ask?

According to dem, dis na di big strategy to pull more viewers into dia streaming world. Walker Jacobs, wey be de big chief for revenue, talk say dem ready to make DAZN bigger for all corners of di globe. Di company wey start for UK in 2015, don dey snatch up sports rights like e be pikin wey dey pack sweets. From football to boxing, dem dey stream more than 90,000 events for 200 countries each year.

With Club World Cup, dem dey eye North America and other big markets. Just in case you no sabi, dem don dey face challenges for di U.S. since 2010s when dem sign big deals like di $300 million MLB rights. But, no worries, dem don revamp dem strategy and now dey offer free access—who no like free show?

Even though di games dey free, DAZN dey try to cook up a premium package costing $30 per month ($225 per year) wey go get better picture quality, fewer ads, and sharp highlights. This one be like dem dey try spice up di deal small small.

To add more sugar for di transaction, dem still dey sublicense games to big channels like TNT Sports and Univision, meaning dem dey find every angle to maximize wetin dem don spend. With partnerships for social media like TikTok and X (formerly known as Twitter), dem dey try charm the youths too.

Jacobs don already talk say di subscription business be cornerstone for dem and dem dey look for ways to easily adapt di content based on di market demands. Na better plan be dat, no two ways about am.

If dis new streaming deal succeed, e fit change di way wey people go see sports. FIFA don even gree say dis na di most accessible club football tournament ever. Di deal fit also open doors for future partnerships, especially since 2034 World Cup go dey held for Saudi Arabia. Dem don link up plenty at dis level, so e go sweet to see where this road go carry dem.

As di Club World Cup dey approach, all eyes don dey on DAZN. Dem don build a new platform for this summer blast, and dem don invest heavily to make sure dem no vex fans again like before. If dem fit pull dis off, e go boku well for dem and fit change di game for streaming forever.