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Wetin dey happen, my paddy? Big news drop for sports world as DAZN don carry $1 billion come collect rights to this year Club World Cup! Na wa o! Starting from Saturday, dem go dey stream all the matches for free, in 15 different languages. This na wetin big men dey call ‘big bet’ (like say dem dey gamble for Vegas).

Walker Jacobs, wey be DAZN global chief revenue officer, talk say dis move fit make dem blow in many parts of di world. Dem don dey plan dis strategy since late 2024, and now e don land! Jacobs yan say, “We think this na way to make DAZN big pass wetin e don be before.” Sharp guy, no be so?

Since dem start for 2015, DAZN don sabi wetin fans wan: streaming. Dem don collect plenty sports rights, including some big fish for Europe and boxing. Every year, they stream over 90,000 events for 200 countries. Na serious wah!

And you sabi say dis Club World Cup go help dem shine for North America and other markets wey dey grow like Latin America and Japan. Their recent attempts no gree click for U.S., but dis particular tournament fit change di koko. We no fit deny say dem don try sha, even signing John Skipper, former ESPN president, and bagging a $300 million MLB deal for 2018.

Although di games go dey streamed free, DAZN wan chop some money from di folks wey go subscribe for premium features like better audio and video quality for just $30 a month. E still dey sweet, abi? Plus, dem don partner with TNT Sports and Univision for sublicensing deals wey don run into hundreds of millions. E no be small money!

Dem don even come get new advertising plan wey go show ads during stoppages in play. This one na first for FIFA competition. If you dey follow TikTok or X, expect big tie-ups wey go dey follow this tournament like shadow.

Wetin we go say be this? Next year, FIFA fit hold di men’s World Cup for Saudi Arabia, and dem don dey plan to use lessons from dis Club World Cup to do better. If the Club World Cup dey successful, e fit become their better model. Wetin you think say go happen? Hope we no go jam buffering like wetin happen during Serie A games before.

As e be now, DAZN dey get ready for di highest number of viewers wey dem don ever get. This time, dem don even build a new streaming platform wey dey prepare for 300 million viewers at once. Dem sure say no be only dem go dey here; plenty big names like Messi go dey play for tournament. E go sweet no be small!

As time dey go, we dey watch how dis whole arrangement go treat dem. Dem don put di ambition of get one billion users by 2033. Like say dem wan make every 8 person on top the planet get DAZN for di phone. Na wah! We dey mix excitement with confusion over how dem go take manage all dia plans. We go dey here dey watch..