Atlanta rapper Gunna don officially open him own record label, SB The Label, and e announce am on Friday, October 9, in partnership with Atlantic Records. The first artists to sign na Casper Bluff, Nechie and Dracc, and Gunna say the move na new chapter for him career.
For statement wey e release, Gunna talk say: “SB The Label represents the beginning of a new chapter for me. It only felt right to start that chapter alongside my brothers Casper Bluff, Nechie, and Dracc, who are the first artists signed to the label. For me, this is about stepping into a new role, expanding what I can create, and building something that represents where I’m headed next.”
Atlantic Music Group CEO Elliot Grainge welcome the partnership. “It’s impossible to overstate Gunna’s influence on this generation of hip-hop and music as a whole. We’re grateful and honored that he’s chosen AMG as his partner to bring this endeavor to music fans,” e talk.
The label launch come with new video. Gunna release the “Pop It” video and tennis star Coco Gauff feature inside. E also announce him Splurge album in September. Before now, him 2025 album The Last Wun come out through Young Thug’s YSL imprint and 300 Entertainment, but e never clear whether that arrangement go continue.
When Forbes ask am about him label situation for one September interview, Gunna no give straight answer. “I wouldn’t say apparently free. We in the works,” na wetin e talk. “There’s been a lot of talks of what’s being produced and who’s going to be behind me supporting it.”
The label done start to gather artists. On Friday, October 23, Nechie, one of the first signees wey team up with Gunna for “I Can’t Feel My Face” in 2025, sign to SB The Label and drop “Keep On Pushing.”
Outside music, Gunna carry him Wunna Run Club go Florida A&M University homecoming. The Walmart-sponsored 5K, wey focus on wellness and scholarships, draw more than 850 participants, WTXL ABC 27 report.
