Barco, di company wey dey supply laser cinema projection technology, and Vue, Europe largest privately owned cinema operator, don carry dia premium large-format experience wey dem dey call EPIC enter Germany. Di rollout go start with five CinemaxX theatres dis year, and e mark one big step for di partnership wey di two companies dey push across European markets.
CinemaxX na one of di cinema operators wey Germany sabi well well. For dis first set, three of di new EPIC auditoriums — Stuttgart, Berlin and Magdeburg — don open, while Freiburg and Bielefeld go follow in di coming months.
Di Germany expansion land as EPIC dey mark one year since dem launch am. Di format dey run on HDR by Barco laser projection with Lightsteering technology, wey di two companies say dey give vivid picture and strong immersive feeling for cinema fans.
Inside one EPIC auditorium, customers go meet sound wey dey move around and above dem, plus di largest screen for that particular cinema. Barco talk say di arrangement na to give movie lovers di best possible way to experience film.
Frank Thomsen, wey be Managing Director of CinemaxX Germany, Vue Netherlands and Vue Denmark, talk say di new format dey set new standards. “With EPIC, we are setting new standards in picture quality, sound, and immersion. We are laying the foundation for the cinema experience of the future, redefining the way audiences experience films and taking cinema to a whole new dimension. In short, we are making the cinema of tomorrow a reality today,” na wetin e talk.
Di new EPIC locations na continuation of di rapid expansion wey Vue dey run for di markets where e dey operate, as di operator dey look for way to bring beta picture and sound to more audiences.
For di business side, Barco NV, wey dem list for Euronext as BAR, dey also attract attention from market watchers. One report from Yahoo Finance talk say di central price target for di company don reset and fair value come down as analysts turn more cautious on di stock. TradingView also get estimates page for di shares.
