Peak Milk don carry im Peak Breakfast Café campaign go Agbeni Market for Ibadan, Oyo State, where the two-day activation hold on 18 and 19 November 2024 and pull more than 2,000 consumers. The busy market turn correct culinary centre within those two days, as the brand blend nutrition talk, cooking demonstration and entertainment for market people.
Customers wey buy Peak products enjoy free Peak Protein breakfast, and dem also join interactive sessions wey feature one Protein Checker tool, wey dey help person know how much protein im body need. Live cooking demonstrations and other activities also run as part of the activation.
Olumide Olaokun, Brand Manager for Peak Milk, talk say the programme show wetin the brand stand for. “Peak Breakfast Café represents our commitment to promoting healthy breakfast habits amongst Nigerians,” na wetin e talk, noting say bringing the experience direct to markets and high-traffic places dey make nutrition education something wey everybody fit reach and enjoy. E add say nutritious breakfast with Peak Milk no be only healthy food, e dey sweet and e easy to prepare.
Moninnuola Kassim, Senior Brand Manager for Peak Milk, also talk say the initiative no be just about serving breakfast. According to am, the campaign dey push one movement wey dey remind people how important e be to start each day with proper nutrition, and e show the brand commitment to build healthier communities and teach Nigerians about the role protein dey play for morning meal.
The tour no stop for Ibadan. Daily Post report say the activation later reach Owerri and Port Harcourt communities, while The Punch report say the nationwide tour close with two-day activation at Mushin Market for Lagos on 21 December 2024. LEADERSHIP Newspaper also report say FrieslandCampina WAMCO Nigeria PLC, the makers of Peak Milk, finish the Northern Nigeria leg of the tour, where the campaign feed thousands of consumers for Masaka Market in Mararaba, Nasarawa State, and for Terminus Market.
By December 2025, Vanguard report say Peak Breakfast Café don return to national scene with fresh energy, as the experiential platform resume nationwide tour to carry colour, flavour and community feeling to more places.
