Nigerian music star Burna Boy don launch sneakers wey cost $180 with the Federer-backed brand On, as the singer continue to stretch him reach pass music. Billionaires.Africa report say the deal make am the latest big name to join the sportswear label.
WWD also report say the debut On collection offer diverging monochrome choices, meaning the drop come with plain, single-colour designs wey differ from each other. Na one of the business moves wey the Grammy winner announce this October, and e come almost the same period as him new music.
For the music side, The Hype Magazine report say Burna Boy release Ride It featuring Ed Sheeran. The record put the singer back for the front of conversation about Nigerian artistes wey dey team up with international names.
But the sneaker launch no be the only Burna Boy matter wey dey fly around. Content creator King Mitchy, wey him full name na Mukoro Ereremena Michelle, claim for video wey she post on Sunday, 25 October 2026 say the singer never pay the N250 million wey dem talk say e owe activist Verydarkman.
King Mitchy yarn while she dey gist with former Big Brother Naija housemate Phyna. According to her, the school renovation wey plenty people attribute to Burna Boy generosity no come from the singer at all. She argue say Verydarkman use money from him NGO carry out the project, and say the donation wey dem expect from Burna Boy to back the work never land since then. She still insist say the way dem present the project dey mislead, and say Burna Boy no suppose collect credit for school wey NGO money fund while the N250 million allegedly still dey outstanding.
Legit.ng report say Phyna look visibly taken aback during the conversation, and she ask King Mitchy to confirm whether e true say Burna Boy never hand over the funds. Na allegation King Mitchy raise; dem no be court findings or confirmed facts.
Same period, rapper Blaqbonez open up say e go like work with Burna Boy. For interview on The Zeze Millz show, the Chanel hitmaker talk say: “I would love to collab with Burna Boy; that would be really fire. I can imagine it; it would just be super crazy. You know what is crazy? The energy I am on this year, a lot of it was inspired by him.”
Blaqbonez, wey him real name na Emeka Akumefule, no tok whether any discussion about the collab don happen, but him comment show the respect wey e get for Burna Boy and how the singer take shape him creative direction this year. E first gain wider recognition with him 2021 debut album Sex Over Love, before Young Preacher land in 2022. Emeka Must Shine follow in 2023, the same year Rolling Stone put am for him 50 Innovators Shaping Rap’s Future list in August. No Excuses come in 2025, before him fifth studio album Nomadinho: 4th Prime.
