American sandwich brand Jersey Mike’s don enter agreement to become the new headline sponsor of the EFL Trophy. The deal na five-year contract, and e go start immediately, running until the end of the 2030-31 season.
The EFL announce say the partnership go cover the competition wey League One and League Two clubs dey play, along with invited under-21 sides from the Premier League. Di trophy don now get fifth sponsor in di past seven years.
Luton Town na di current holder after dem beat Stockport County 3-1 for last season final at Wembley. Na di second time Luton go lift di silverware for their history.
Jersey Mike’s no be stranger to EFL circles. Leyton Orient chairman Nigel Travis don dey serve on di board of di company since January 2025.
EFL chief executive Trevor Birch talk say di competition get important place for di football calendar. He yan say e dey give players valuable competitive minutes, dey provide meaningful financial support for clubs, and dey offer supporters for League One and League Two chance to see their team compete at Wembley and win silverware.
Di EFL also drop statement say di blockbuster partnership go run until di end of di 2030/31 season. E come as Jersey Mike’s dey prepare to make im UK debut, with a flagship first restaurant on Argyll Street off Oxford Circus for London later dis year.
Before Jersey Mike’s, di competition don carry names like Johnson’s Paint Trophy, Checkatrade, Leasing.com, Papa Johns, and Vertu Trophy. Di Papa Johns era make di trophy popular as di Pizza Trophy, and some fans still dey argue say di tournament sponsorship names dey change too often.
This season final don already get date. Dem schedule am for Sunday, 11 April at Wembley.
