WhatsApp dey test new feature wey go help una arrange una inbox better. Di app dey try to move messages from big companies like banks and airlines go one special folder wey dem call “Offers & Updates”.
According to TechCrunch, wey get exclusive info, dis move na to reduce di wahala wey many users dey face with too many business messages wey dey clutter dia chat list. E don become hard to find personal message wen you get plenty marketing alerts and delivery updates.
Di feature go work like dis: wen any large business send you message, e go stay for your main inbox for some hours. Na di company dey test different timing, up to 24 hours. After dat time, di message go automatically move go di new folder. But if you no like dis arrangement, you fit turn am off for settings. However, you no get control to choose when dem go move am.
Meta, wey own WhatsApp, say dis wan help make main chat timeline dey less clutter. Business people go still benefit because customers go fit find dia messages for one specific place instead of am dey lost among plenty chats.
For now, dis test dey happen with some select partners wey dey use WhatsApp Business Platform. Small businesses and individual accounts no dey affected at all. But WhatsApp talk say dem fit later include small business messages for dat folder.
Dis one na part of Meta effort to reduce business spam. In 2024, dem allow users to unsubscribe from marketing messages. Last year, dem limit how many broadcast messages business and individual fit send for a period. In October 2025, dem go further and limit messages wey business fit send without any response from user.
Di problem of cluttered inbox still dey real. Many users don complain say dem dey clear unread messages for morning only to get new 30-40 unread by evening. Most of dem na business communications. Di new folder go help small but no go solve everything until users get full control to filter messages from main inbox.
Meta also don dey push AI business agents for WhatsApp. Dem launch am globally for June, and more than 1 million businesses don dey use am. Mark Zuckerberg, wey be Meta CEO, mention Brazil company Movida for earnings call, say dem see better conversion and customer support with AI agents.
Wit over 3 billion users, WhatsApp need to balance personal and business messages well before e turn into vehicle for AI spam.
